“OREO cookies and Marvel’s epic superheroes share something powerful: the ability to spark joy, inspire connection and create moments that resonate with fans,” said Matt Foley, VP of OREO. “This collaboration takes the iconicity of both brands and channels it into an experience where fans are not just spectators, but participants encouraged to immerse themselves in superhero-inspired play through the lens of OREO cookies. By fusing our playful DNA with Marvel’s legendary universe, we’re building an unforgettable experience that secures the OREO brand as a cultural icon.”

The special-edition packs will be available for pre-sale online Jan. 26. Beginning Feb. 2, three of the special-edition packs will roll out on store shelves at retailers nationwide, with the fourth pack rolling out at a later date.

Marvel and the OREO brand are inviting consumers to engage in an online experience to help guide the pack to stores by scanning the QR code on the front of the three available packs. Participants can vote on which route the delivery truck should take, with every scan counting as an entry into a sweepstakes drawing for the chance to win a $1,400 check, a $500 Disney.com gift card and a $100 OREO.com digital code.

“Marvel fans expect epic in every moment, not just in the stories we tell, but in how they experience the brand every day,” said Liz Shortreed, senior VP, Americas and Global Softlines, Disney Consumer Products. “Teaming up with the OREO brand allows us to extend Marvel’s storytelling into everyday activities, transforming snack time into a fun fan moment with iconic characters and interactive digital experiences.”