Snackable SKUs add to Club Crackers’ portfolio

BACK TO ALL NEWS

Snackable SKUs add to Club Crackers’ portfolio

13 Jan 2026

Maddie Lambert

Maddie Lambert is a copywriter and editor from Joplin, MO. She graduated from Missouri Southern State University with a Bachelor of Arts in English – literary studies. When she’s not poring over the magazine or lost in the pages of a new novel, you can find Maddie exploring her local bookstores, spending time with her husband, or sharing her latest literary discoveries with fellow book enthusiasts.

CHICAGO — To kick off the new year, Club Crackers has added two new cracker SKUs to store shelves: Club Minis Hidden Valley Ranch and Club Extra Buttery.

Expanding beyond just a salad dressing, ranch has become an influential flavor in today’s food culture, surpassing ketchup in the US as the most-purchased condiment. Club Minis Hidden Valley Ranch pairs the tangy taste of Hidden Valley Ranch with the light and flaky crunch Club is known for.

“Ranch is one of those flavors people reach for again and again, especially when it comes to everyday snacking,” said Carrie Foose, director of brand marketing for Club Crackers. “Partnering with Hidden Valley Ranch gave us the opportunity to bring that familiar, beloved flavor into our Minis format in a way that feels distinctly Club.”

Club’s Extra Buttery variety builds on the brand’s signature flavor by enhancing those attributes to offer a new take on the classic cracker.

“With Club Extra Buttery, we leaned into what has always defined Club — that light, flaky and buttery texture — and amplified it, with even more buttery taste,” Foose added. “The flavor balances savory and subtly sweet notes in a way that feels familiar, but a little more indulgent, making it easy to enjoy in everyday snacking moments, or as a fun spin on a new buttery snack for movie night.”

Club Minis Hidden Valley Ranch and Club Extra Buttery, both permanent additions to the Club Crackers portfolio, will begin appearing on shelves at retailers nationwide this month in 11-ounce and 13.7-ounce formats, respectively. Expanded availability for both will roll out in March.

Advertisement

BACK TO ALL NEWS