WOODBRIDGE, NJ — Mightylicious, a gluten-free sweet good brand, is expanding beyond the cookie aisle with the launch of its new Vegan Gooey Fudge Brownies.

The launch is part of Sprouts’ Innovation Program, a 90-day test platform that gives emerging brands the opportunity to showcase new products, gather consumer feedback and build sales momentum to solidify permanent shelf placement.

Mightylicious’ Gooey Fudge Brownies will be displayed in Sprouts’ Innovation Centers scattered throughout the store, alongside the brand’s Vegan Chocolate Chip and Brown Butter Chocolate Chip Gluten Free cookies.

“We are thrilled to participate in Sprouts’ Innovation Program and introduce our ready-to-eat gluten-free treats to their customers,” says Carolyn Haeler, founder and CEO of Mightylicious. “With the gluten-free category being one of the fastest-growing in the food industry, it’s a perfect time to provide consumers with indulgent, ready-to-eat sweets that don’t compromise on taste or quality — especially during the holidays.”

The 6.5-ounce individually wrapped brownies are exclusively available at all Sprouts Farmers Market locations.

Mightylicious was spotlighted in Commercial Baking’s Emerging Brand feature in the February Q1 2025 issue. For more details on the brand’s origin story and growth, read the digital edition here.