LOS ANGELES — Known for its gourmet cookies, brownies and oat bars, Lexington Bakes (LXB) is giving its packaging a holiday twist, offering consumers a way to experience more of the brand’s product lineup in a variety-pack format.

The brand released a Discovery Treat Box — decorated in festive colors — featuring its Fleur de Sel Brownie, Hazelnut Crunch Brownie, Cosmic Forest Cookie, and Choc Chip No. 5 Cookie.

“I’m so excited to bring our holiday packaging to life; it’s been an idea in my mind for a few years now, and the timing finally felt right,” said Lex Evan, founder and CEO of LXB. “Our recent seed round has enabled me to build a team focused on direct-to-consumer (DTC) — alongside our continued retail growth. Our DTC channel has grown four times with our dedicated team in such a short period, and this performance gave us the confidence to launch our holiday collection on our site this year.”

LXB’s portfolio offers vegan, gluten-free and refined sugar-free options. Consumers can find the Discovery Treat Box, which includes four individually wrapped treats, online for $30.

For more information on Lexington Bakes’ growth story, check out the April | Q2 issue of Commercial Baking.