Advertisement

Increasing the rate of recycling starts in packaging

Increasing the rate of recycling starts in packaging
BY: Lily Cota

Lily Cota

LAS VEGAS — More and more, consumers find themselves distrustful of the recycling system. Those who do recycle the majority of their eligible waste are unsure of where it goes, and those who don’t aren’t sure where to even start.

During an education session at Pack Expo Las Vegas 2025 titled Recycling Rates and Beyond: Format-Specific Approaches to Advance Sustainability of Packaging, Keya Peterson, VP of strategy and sustainability at Amcor Flexibles North America, discussed the limitations in place for many consumers.

“About 37 percent of multi-family households have access to recycling, compared to about 85 percent of single-family households,” Peterson said. “What that means is there are about 20 million households in America that do not have access to any kind of recycling infrastructure just by virtue of the fact that they live in a multi-housing complex. That’s a big problem to solve.”

Whether a household has easy access to recycling isn’t the only problem. Many don’t engage or participate in recycling programs due to inconvenience and overall confusion about the process.

“There isn’t enough education to let people know what they can recycle, where they can recycle, what they have to do and how they can feel confident that, if they’re making the effort, their stuff is actually getting recycled,” Peterson explained. “So trust is slow, and after that, once you’ve gotten that trust, there’s a lot of environmental apathy, and there’s no economic incentive to go and recycle. Even if there was, there are no consequences for non-compliance.”

Advertisement

“There are about 20 million households in America that do not have access to any kind of recycling infrastructure just by virtue of the fact that they live in a multi-housing complex … That’s a big problem to solve.” — Keya Peterson | VP of strategy and sustainability | Amcor Flexibles North America

Advertisement

Peterson also gauged the audience’s knowledge by testing them on how much is truly recycled, regardless of whether a consumer throws it in the proper bin or not. Attendees were shocked to learn that, out of 100 PET bottles, only 28 actually make it to their end goal of being reutilized. Of the lost bottles, 14 aren’t recycled due to lack of access, 49 are thrown into the trash due to confusion about what can and cannot be recycled, and nine are either damaged or not sorted properly at the Materials Recovery Facility.

This is where manufacturers come in, and where they can make a big difference. By fostering industry collaboration and partnering with organizations such as The Recycling Partnership, companies can work together to deliver material-specific solutions that are sustainable, not only for the environment and consumers but also for packaging manufacturers.

“It’s not a one-size-fits-all kind of thing,” Peterson said. “Depending on the format, on the material, you are going to have to tailor the access, engagement and the processing and sortation of all formats so they can actually be recycled.”

When it comes to consumer actions in the home, even simple steps such as updating packaging to depict clear recycling instructions can increase the rate of recycling.

Of course, obstacles such as cost and infrastructure implementation will arise, but as more US state governments implement Enterprise Resource Planning systems, it’s important to get ahead of the curve and proactively start these processes.

“This is about increasing recyclability … like anything in sustainability, it is always going to be a system where we have to solve for all the parts and then the whole together to make sure that we really move the needle,” Peterson said. “There are challenges, but there are also different paths forward. Think about where you fit inside that system — as a company and as an individual consumer — and go from there with the help of industry partners.”

Advertisement

Related News

Advertisement

Advertisement

Advertisement

Advertisement

Popular Articles