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Frozen baked goods initiate Magnolia Table’s CPG journey

Frozen baked goods initiate Magnolia Table’s CPG journey
GRAPHIC COLLAGE BY AVANT FOOD MEDIA | SOURCE IMAGES FROM MAGNOLIA TABLE
BY: Lily Cota

Lily Cota

WACO, TX — Chip and Joanna Gaines might be seen as home decor royalty, with a prosperous TV show-turned-network-channel and Magnolia, a prominent store chain, but they also dabble in the baking and dining sphere with their concept restaurant and cookbook brand, Magnolia Table.

Now, the Magnolia Table brand is introducing a line of frozen baked goods built from longtime Magnolia guest favorites, Gaines family staples and signature recipes.

“I have long believed in the power of food,” Joanna Gaines said. “In its ability to slow us down, draw us close and invite us into the feeling of home. Magnolia Table has been a source of recipes, meals and food inspiration for almost a decade, and I have loved watching all the ways our table has become connected to yours.”

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The collection features six items, including Jo’s Buttermilk Biscuits, Classic Cinnamon Rolls, After School Banana Bread, Chocolate Chip Cookies, Silo Cookies and Classic Sugar Cookies.

“This line of frozen baked goods came from a place of wanting to help make it easier to gather together around the table with your people,” she added. “It’s about simple, real and quality ingredients and the confidence that comes with serving something everyone will love. It’s about settling in for those everyday moments that end up mattering most and savoring the taste of home.”

The new line is available exclusively at Target stores nationwide and at the Magnolia Table restaurant take-away in Waco, TX. By pairing the quality of homemade baking with the convenience of heat-and-eat products, Magnolia Table is appealing to the evolving consumer.

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