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Donuts with Dawn delivers insights from industry leaders

Donuts with Dawn delivers insights from industry leaders
PHOTOS BY AVANT FOOD MEDIA
BY: Lily Cota

Lily Cota

LAS VEGAS — In a tight-knit industry such as baking, connections and relationships are vital as one finds their place in the mix.

To help foster those connections and develop relationships among women in the industry, Dawn Foods and the Society of Bakery Women teamed up once again to host Donuts with Dawn, a networking event designed to supply attendees with coffee and donuts to start the day off right, as well as provide insights into what it takes to be a true leader.

The event featured a well-attended panel with experts on the topic, including Carrie Jones-Barber, CEO of Dawn Foods, Trina Bediako, CEO of New Horizons Baking Co., and Sarah Tsocanos, senior research scientist at Pepperidge Farm.

“As we go through our leadership journey, we realize how important our relationships are in helping us to grow and be better leaders and be able to contribute to this great industry that we’re all so lucky to be a part of,” Jones-Barber said as she kicked off the panel as moderator.

Bediako — who shared her company’s story as well as her ascent to its helm in Commercial Baking’s August | Q3 2025 issue — highlighted the importance of staying true to oneself.

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“If you’re here each and every day, you need to be clear about why you’re here and know your worth, know your true value, because if you do not, no one else will.” — Trina Bediako | CEO | New Horizons Baking Co.

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“We’re not doing this for our health,” Bediako said. “If you’re here each and every day, you need to be clear about why you’re here and know your worth, know your true value, because if you do not, no one else will. And be bold enough to express it and understand that everybody may not like it all the time, but it’s important that you live it, exemplify it and keep your head up about it.”

Since beginning her current role, Tsocanos has learned that not everything always goes as planned, but the way someone adapts will steer a team, company or oneself in the right direction.

“When I first met with my team, I learned they needed everything that I had prepared and wanted to share with them, but what they needed more in that moment was really the boots on the ground support,” Tsocanos said. “I had a plan, but I learned you have to plan to pivot; the original plan is never going to be the one that you end up executing.”

After the panel, attendees were invited to select a colored bracelet corresponding to connect in small groups over a particular topic of interest:

  • Navigating imposter syndrome
  • Taking ‘stretch’ assignments
  • Balancing authenticity with expectations
  • Juggling work/home life and mom guilt
  • Finding your unique leadership style
  • Following your authentic journey

One of these breakout sessions was led by Joanie Spencer, editor-in-chief of Commercial Baking, who spoke on the struggles of balancing life outside of work, highlighting the added pressure of being a mom in addition to being a leader.

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