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Target shelves stock up with Killer Brownie

Target store background with two packages of Killer Brownie over it
GRAPHIC COLLAGE BY AVANT FOOD MEDIA
BY: Maddie Lambert

Maddie Lambert

MIAMISBURG, OH — An Irresistible Foods Group (IFG) brand is making waves in the market.

The Killer Brownie Co., known for its gourmet layered desserts, has added Target to its list of distribution chains.

The bakery brand first got its start in 1988 and has since expanded its presence nationwide, driven by its indulgent portfolio of dessert offerings. As part of the IFG portfolio, Killer Brownie is poised for national growth, targeting 15,000 retail doors and launching its direct-to-consumer business through an online platform.

The dessert company recently announced a refreshed visual identity, complete with revamped branding, distinct packaging and a new “Live a Little” motto.

Killer Brownie was featured in the February | Q1 2025 issue of Commercial Baking. Read more about the brand’s origin story and growth path in the digital edition here.

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