RENO, NV — The latest rollout from Mary’s Gone Crackers appeals to high-consumption households.
The organic cracker brand, which was recently acquired by Dare Foods, unveiled its new 7-ounce Family Size packaging formats for its Original and Super Seed Everything varieties.
“Introducing the Family Size is a natural next step in ensuring our consumers have options that meet their evolving needs,” said Grant Garbinski, director of marketing at Mary’s Gone Crackers. “As routines pick back up and schedules get busier, we know parents and families are looking for wholesome snacks they can feel good about serving — and this new packaging format delivers on the convenience needs of these consumers.”
In addition to this new product size, the cracker brand is also simplifying package sizes across its portfolio. From now on, Mary’s will offer a 4-ounce standard size for its entire lineup and Family Size versions of its top-performing flavors, discontinuing its 6.5-ounce, 5.5-ounce 5-ounce and 4.25-ounce pack sizes.
“We always strive to deliver premium-quality snacks while continuously improving the customer experience,” Garbinski said. “Whether it’s keeping a pantry stocked for school lunches or making sure there’s enough to go around at snack time, we’re excited to offer a new size that makes it easier to share our crackers with the whole family.”