NEW YORK — Pure Protein, a top-selling brand in the 1440 Foods portfolio, announced two licensed partnerships with Post Consumer Brands and Frank’s RedHot to deliver a lineup of flavor-forward, protein-packed snacks.

The launch includes three new products: Fruity Pepples Protein Bars, Cocoa Pebbles Protein Bars and Frank’s RedHot Popped Crisps.

“These exciting partnerships represent a significant moment for the Pure Protein brand as we keep pushing the boundaries of flavor profiles within our high-protein snacks,” said Alex Fishman, senior brand director at Pure Protein. “These launches tap into the trend of ‘newstalgia’ and also aim to bring classic taste to protein products in a way that is unique to the category.”

Each new Pure Protein bar delivers 20 grams of protein with less than 4 grams of sugar while remaining gluten-free. The Pure Protein Frank’s RedHot Popped Crisps are vegan, gluten-free and feature 12 grams of protein.

“Today’s consumers shouldn’t have to choose between flavor or nutrition,” said Leah Broeders, head of licensing for Post Consumer Brands. “Through our partnership with Pure Protein, we’re delivering the iconic flavors of childhood favorites — Fruity Pebbles and Cocoa Pebbles — to high-protein, everyday snacking that’s perfect for being on the go. These new bars are a fun way to enjoy the taste people grew up loving, with the functional benefits they’re looking for today.”

The new products are available at Walmart stores and through the Walmart and Pure Protein online storefronts.