SAN FRANCISCO — Joyfull Bakery, a brand under the Raison D’etre Bakery umbrella known for its artisan baked goods, announced a rebrand initiative alongside a new line of oven-baked snacks.

The rebranding introduces an aesthetic that reflects the brand’s artisan baking heritage to its packaging. It also includes the release of a new 2.2-ounce cracker line featuring five flavors: Original Parmesan, Five Seed, Cracked Pepper, Pretzel Crunch and Cheddar. Each gluten-free snack is high in protein and low in carbohydrates.

“We see a growing opportunity in the snack category for on-the-go options that deliver both convenience and craftsmanship,” said Mike Draper, VP of sales at Joyfull Bakery. “With our oven-baked, aged Parmesan snacks, we’re filling a gap for those seeking a premium, artisan-baked alternative — made with simple, high-quality ingredients.”

Consumers can find the new Joyfull Bakery products in natural and conventional grocery stores nationwide.