Upcycled Foods, Misfits Market launch first upcycled breads

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Upcycled Foods, Misfits Market launch first upcycled breads

4 Mar 2025

Maddie Lambert

Maddie Lambert is a copywriter and editor from Joplin, MO. She graduated from Missouri Southern State University with a Bachelor of Arts in English – literary studies. When she’s not poring over the magazine or lost in the pages of a new novel, you can find Maddie exploring her local bookstores, spending time with her husband, or sharing her latest literary discoveries with fellow book enthusiasts.

BERKELEY, CA — In collaboration with Misfits Market, Upcycled Foods Inc. launched Multigrain Bread and Honey Wheat Bread, the retailer’s first upcycled breads for its Odds & Ends private label.

“Introducing upcycled breads under our Odds & Ends label is a natural evolution of Misfits Market’s commitment to reducing waste across the supply chain — delivering high-quality, purpose-driven products that give consumers a tangible way to make a positive impact,” said Morgan Drummond, senior director of private label at Misfits Market. “The team at Upcycled Foods was an invaluable partner from day one, working alongside us from formulation to commercialization to bring this product to life.”

The line meets growing consumer demand for nutritious and sustainable food options. Both Upcycled Certified breads feature ReGrained SuperGrain+, Upcycled Foods’ flagship upcycled ingredient, blended with a signature sourdough from Puratos to deliver a balanced flavor and naturally fermented attributes.

“Incorporating upcycled ingredients into product innovation is one of the most direct and scalable ways food brands can drive sustainability,” said Dan Kurzrock, founder and CEO of Upcycled Foods. “This partnership is a testament to what is possible when companies commit to reducing food waste together in a meaningful way. Through our Upcycled Food Lab, we collaborate with food makers to bring these innovations to life — offering category expertise, ingredient solutions, and turning sustainability into a competitive advantage that drives growth and leadership in the future of food.”

The launch of the new bread line continues both brands’ missions of reducing food waste while bringing high-quality, purpose-driven products to consumers. ReGrained SuperGrain+ is created from the leftover grain in the beer brewing process, emitting 43% less carbon dioxide equivalent per pound than conventional wheat flour.

“This bread is a perfect example of how our sourdough and upcycled grains can work together to deliver depth of flavor while advancing sustainability,” said Michael Gleason, product director – bakery at Puratos. “It is exciting to see our collaboration with Upcycled Foods bring more delicious, responsible food choices to consumers.”

The new Odds & Ends breads are sold exclusively at Misfits Market and are available in a 24-ounce package at an SRP of $4.49.

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