HOBOKEN, NJ — Hain Celestial, a leading manufacturer of better-for-you brands, celebrated the grand opening of its Innovation Experience Center (IEC) within its global headquarters. The company’s customer-centric and data-driven approach will shape Hain Celestial’s future and usher in a new era of innovation.
“At Hain Celestial, our purpose is to inspire healthier living through our better-for-you brands,” said Arlene Karan, chief regulatory, R&D and quality and innovation officer at Hain’s. “Our new Innovation Experience Center is the perfect space for teams to combine consumer insights, culinary and health trends, and new ingredients to create unique and distinctive products. The center is an investment in our future, offering a modern space where we can push the boundaries of what’s possible in the better-for-you industry.”
With consumers increasingly seeking brands that support the better-for-you trend, the new center is designed to be a hub for hands-on creativity and sensory exploration. The IEC — a 2,200-square-foot working kitchen — will unite Hain teams, partners and customers to design and develop products for global consumers. The space will be utilized for cross-functional product development, quality reviews, ingredient testing, category assessments and evaluation.
The IEC features two distinct areas: one for hands-on product development conducted by the technical team and another for immersing Hain customers and partners in a full sensory experience. Hain will maintain leveraging R&D labs at its manufacturing facilities worldwide for more comprehensive product development, testing and commercializing production to meet consumer demand.
“Our investment in the Innovation Experience Center is an important next step in our journey to reimagine our future in better-for-you,” said Wendy Davidson, president and CEO of Hain Celestial. “Earlier this year we redesigned our innovation process to strengthen our pipeline across our leading brands and categories. This center further enables us to transform bold ideas into distinctive products and underscores our dedication to leading in our categories, challenging the status quo and delivering exceptional value to our customers.”
Karan, along with her R&D team, celebrated the IEC’s grand opening with a ribbon-cutting ceremony alongside Hain leadership. The event showcased six sensory-focused product demonstrations where attendees were privy to the latest innovations from Hain’s leading brands including Garden Veggie Snacks and Earth’s Best.
