VANCOUVER, BC — Simply Better Brands Corp. is bringing TRUBAR protein bars to new markets by expanding into more than 500 Albertsons stores across the US.

“The addition of Albertsons and its family of well-known local and national grocery chains substantially strengthens our distribution footprint for TRUBAR in the grocery channel,” said Erica Groussman, co-founder and CEO of TRUBAR. “We are excited Albertsons has selected our clean ingredient, delicious and indulgent nutrition brand, and we welcome the opportunity to introduce TRUBAR to additional Albertsons store banners going forward.”

The protein bars are available in three flavors: Whole Lotta Macchiato, Daydreaming About Donuts and Oh Oh Cookie Dough. They will be available at Albertsons, Safeway, Shaw’s, Star Market, Jewel-Osco, Carrs and Market Street locations.

This deal comes on the heels of the brand’s launch at more than 600 Love’s Travel Stops c-stores.