Advertisement

BACK TO ALL NEWS

WINSLOW, ME — Better With Buckwheat, an artisanal buckwheat snack producer, is launching in select Whole Foods Market stores nationwide.

Better With Buckwheat, originally known as Maine Crisp, began distributing in New England Whole Foods stores in 2020.

Advertisement

“We are thankful for the support Whole Foods Market has given us to prove the strength of our brand,” said Lewis Goldstein, CEO of Better With Buckwheat. “We have had tremendous support from our Whole Foods Market Local Forager and are excited to expand this relationship nationally.”

The company moved to a 118,000-square-foot facility in Winslow, ME, in part to meet increasing demand from its distribution in Whole Foods stores in New England. The additional distribution bolsters the company’s growth strategy.

Advertisement

“We are thrilled to support Better With Buckwheat in their national expansion,” said Jennifer Mandanici, senior category merchant of Whole Foods Market. “Their innovative and delicious buckwheat products have been a hit with our customers in New England, and we are excited to introduce them to our shoppers nationwide, aligning with our mission to bring the best natural and organic products to our customers.”

Better With Buckwheat produces two lines: Maine Crisps and Better With Buckwheat Crackers. All products are Non-GMO Project Verified, NSF certified gluten-free, kosher and grain-free.

Its Maine Crisp line includes three SKUs: Olive & Za’atar, Cranberry Almond, and Savory Fig & Thyme. The company launched the Better With Buckwheat cracker line in 2023.

Advertisement

Advertisement