CHICAGO — Club Crackers, a Kellanova brand, introduced a new flavor of its signature crackers, Club Sweet Hawaiian.

The new cracker type combines the flavor profile of sweet Hawaiian rolls with the classic crispy offering.

“This expansion of the Club lineup with the addition of Sweet Hawaiian gives our fans even more ways to enjoy the light, flaky, buttery cracker that’s always at the center of their gatherings,” said Carrie Foose, director of brand marketing for Club Crackers. “Just like your favorite Hawaiian rolls, Club Sweet Hawaiian crackers are incredibly versatile, whether you’re pairing them with creamy brie and tropical fruits for a delicious appetizer or topping them with ham and Swiss cheese for a savory bite, elevated with just a hint of sweetness.”

In addition to the new Sweet Hawaiian variety, Club Crackers also rolled out limited-edition Cinnamon Sugar Club Minis for the holiday season.

“The limited-edition Cinnamon Sugar Club Minis are perfectly salty-sweet munchable bites,” Foose said. “Heading into this holiday season’s celebrations, you can also get creative and use with a sweet dip or top your favorite desserts with a delicious buttery, cinnamon-sugar crunch.”

Club Sweet Hawaiian crackers are available at select retailers and are set to rollout nationwide in 2025. Cinnamon Sugar Club Minis are currently available at retailers nationwide for a limited time.

Earlier this year, Club Crackers partnered with Mike’s Hot Honey to deliver a limited-edition sweet and spicy snack.