Go Local — Consumers are more aware than ever of the importance of supporting local. With small businesses closing at an alarming rate, commercial and retail bakers as well as foodservice operators can engage consumers’ desire to support local by showcasing nearby suppliers and manufacturers in their products. The feel-good initiative also taps into the desire to know where food comes from and offers a connection to baked goods and their production.

Health Focus — Pandemic fears elevate concerns for immunity-boosted health and wellness. With consumers increasingly willing to pay more for products free from artificial additives and ingredients, now is the time to showcase items featuring healthier ingredients. This could include alternative and gluten-free flours, fillings made from fruits, superfood additives, nuts, and more.