IRVING, TX and GREENWICH, CT — Forward Consumer Partners announced its partnership with Xochitl, LLC, a premium tortilla chip and salsa manufacturer.
“As I looked for the right partner for our next chapter, it was essential to find a team with the experience, ambition, and character to match the mission we’ve honored for three decades,” said Carlos Salinas, founder of Xochitl. “Forward brings the vision and execution to help achieve our aspirations, and I couldn’t be more excited to embark on this journey together.”
Xochitl’s chips contain 100% non-GMO project-verified ingredients, organic and non-hydrogenated oils, and sea salt from ancient seabeds. It is America’s largest independent brand of corn tortilla chips. Salinas will retain a 50% interest in the company.
“There is so much to love about Carlos’ story and the brand he has created,” said Matt Leeds, founder and managing partner at Forward Consumer Partners, who is now chair of Xochitl following the acquisition. “We see immense opportunity to build on the authenticity, heritage, and quality that define Xochitl, and we’re honored to help enhance the foundation that will support the company for its next three decades and beyond.”
This partnership marks the second investment from Forward’s $425 million fund, following the company’s acquisition of Firehook Bakery this past April.