PASADENA, CA — Making its debut at Natural Products Expo West earlier this month, Nature’s Bakery released a new variant of its soft-baked Brownie, Salted Caramel Brownie.
“When we developed the Salted Caramel Brownie recipe, we focused on simplicity, top-notch ingredients, and infusing every soft-baked bite with deliciousness,” said Alice Kim, senior innovation manager at Nature’s Bakery. “After several attempts and taste tests with our team and beloved consumers, we found the best combination of real chocolate and the right balance of caramel with a hint of salt. Great taste without compromising on great ingredients was our top priority to ensure every snack break scores brownie points with consumers.”
Originally released last year, the flagship Double Chocolate Brownie sells more units per store per week than any other multi-pack brownie at two national retailers, according to IRI Unify.
“Following the positive response to our Double Chocolate Brownie, we’re excited to give consumers more of what they love: permissible indulgence they can feel good about,” said Vilma Livas, CMO at Nature’s Bakery. “The allure of Salted Caramel Brownie is in the name — it’s the perfect balance of sweet, salty and fudgy. We’re proud to deliver on great taste and real ingredients like whole grains, cocoa and dates with a recipe that’s plant-based and nut-free. Our new brownie is a sweet treat everyone can enjoy.”
Salted Caramel Brownie is available on Nature’s Bakery’s website and Amazon. The product is set to launch in select national retailers this summer.
