Joanie Spencer is director of content and partner for Avant Food Media and editor-in-chief of Commercial Baking and Craft to Crumb. Since 2008, Joanie has covered the retail and commercial sides of the baking industry. She has previously served on the board of directors for the American Society of Baking and is currently BEMA board member. Joanie has presented on bakery operations and trends for the past 10 years and currently hosts Troubleshooting Innovation, a Commercial Baking podcast. She is a member of CHIEF, a private network for powerful women in executive leadership. She holds a bachelor’s degree in communication from Rockhurst University and a master’s degree in journalism from the University of Missouri. When she’s not running or playing soccer, Joanie spends her free time with her husband and 13-year-old son.