LOS ANGELES — La Brea Bakery, an Aspire Bakeries brand, is spicing up its artisan portfolio with the addition of its New York Rye loaf.
Crafted from wheat and rye flour, the bread’s characteristics feature a moist, slightly dense interior with a crispy crust. Caraway seeds, the aromatic hallmark of a classic rye loaf, are both baked into and sprinkled on top of the bread.
The debut of the Non-GMO Project verified, kosher and vegan loaf comes at a time when the demand for rye has been on the rise, with a 7% increase in foodservice menus and a 12.4% increase in rye artisan bread sales.
“The demand for great-tasting rye breads has been steadily increasing, given consumers’ heightened interest in healthier breads,” said Brie Buenning, director of marketing for La Brea Bakery. “This flavorful artisan bread is perfect for everyday sandwich and toast recipes.”
The La Brea Bakery New York Rye loaf is available for retail just before March, the biggest time of year for rye bread sales, for an SRP of $4.99.
