PLANO, TX — Cheetos, a Frito-Lay snack brand and division of PepsiCo, is diving into the pretzel category with its newest creation, Cheetos Pretzels.
“Our fans are always hungry for unique ways that they can experience Cheetos’ signature cheesy flavor, which is why this latest innovation is breaking into an entirely new category,” said Tina Mahal, senior VP of marketing at Frito-Lay. “Cheetos pretzels maximize the fan-favorite seasoning in each bite with the perfect product texture, ultimately bringing the Cheetos flavor experience to life in pretzel form.”
With flavored pretzels currently driving 58% of the category’s total growth, consumers are seeking flavorful options when purchasing pretzels. Cheetos Pretzels meets that consumer interest and plays into nostalgia with its signature flavors.
Available in the flavor options of Cheddar and Flamin’ Hot, the pretzels are made with two distinct sides, one being the classic pretzel and the other covered in Cheetle, the signature flavored dust.
The Cheetos Pretzels Cheddar and Cheetos Pretzels Flamin’ Hot can be purchased at retailers nationwide for $5.69 in 10-oz. bags and for $2.49 in 3-oz. bags.
