CHICAGO — J&J Snacks Foods, parent company to Superpretzel and other snack brands, is expanding its pretzel portfolio with the launch of its SUPERPRETZEL Bavarian Soft Pretzel Sticks.
“Our Superpretzel Bavarian Soft Pretzel Sticks have continued to be the leading soft pretzel breadstick in foodservice, and we’re thrilled to now offer it in retail stores, allowing shoppers to bring this warm, tasty snack home to their families,” said Joanne Mizner, VP of marketing – retail at J&J Snack Foods. “We know that consumers are eating at home more than ever and we’re excited to give them a fresh way to prepare their favorite restaurant-style foods at home.”
Joining the lineup of Soft Pretzel Twists, Bites, Filled Knots, SoftStix and Mini Pretzel Dogs, the Bavarian Soft Pretzel Sticks and Bavarian Hamburger Buns will soon expand into the in-store bakery sections of supermarkets in 2024.
The Superpretzel Bavarian Soft Pretzel Sticks are available at grocery stores nationwide in a 10-count package for an SRP ranging from $5.79 to $6.79.
