CHICAGO — Simple Mills, a top cracker brand in the natural channel, expanded its product portfolio with new Cheddar Pop Mmms Veggie Flour Baked Snack Crackers. The bite-size crackers have a light texture and are made with nutrient-dense ingredients such as organic butternut squash, red bean and cheddar cheese.
The baked cheese crackers feature a half cup of vegetables and 120 calories per serving.
“When we began the innovation process for Pop Mmms, we carefully selected diverse, nutritious ingredients that not only support our approach to revolutionary food design for people and planet, but also deliver on bold flavor and a light, airy texture that is irresistible,” said Katlin Smith, founder and CEO of Simple Mills. “We could not be more thrilled to bring this one-of-a-kind snack cracker to consumers so they can enjoy a salty snack without compromise.”
To continue the brand’s commitment to advancing planetary and people health, new innovations such as Pop Mmms are designed to advance regenerative agriculture in either diverse ingredients, direct trade with farmers or regional adoption of the farming practice. The use of ingredients such as butternut squash and red beans support these efforts.
Cheddar Pop Mmms Veggie Flour Baked Snack Crackers are available at Whole Foods, Amazon and Simple Mills website in addition to other national retailers for an SRP of $5.39 per 4-oz. box.
