ISLANDIA, NY — Entenmann’s, a Grupo Bimbo brand, is transforming its line of Entenmann’s Minis to Entenmann’s Baker’s Delights.
Continuing the same taste and packaging, Baker’s Delights is a permanent addition to the brand’s portfolio and is designed for consumers with busy lifestyles.
The new name meets the needs of consumers within the sweet baked good snacking category and reinforces the equity and heritage of Entenmann’s brand to a new generation. The individually wrapped packaging allows the product to be fresh and convenient.
“As a brand founded by an authentic baker who took joy in baking for others, we wanted to ensure the new look and feel of Baker’s Delights remained true to the brand’s roots while allowing us to authentically connect with and be present in the everyday lives of our consumers,” said Catherine Danielowich, senior brand manager at Entenmann’s. “The use of ‘baker’ in the name reinforces the brand’s heritage and high-quality products made with care, while ‘delights’ emulates a positive taste experience and appreciation for those everyday moments where consumers are looking for a delicious, fresh and convenient snack.”
Baker’s Delights are available in a variety of flavors such as from Crumb Cake, Brownie Chocolate Chip and Apple Snack Pies. Each box comes with six to eight mini snacks and can be found at most major retailers.
To go along with the rebrand, Entenmann’s is integrating NaviLens Technology, which helps visually impaired people find products by hearing their name, nutrition and allergen information. The technology is integrated on its retail boxes.
