BATTLE CREEK, MI — After a five-year hiatus, numerous pleas from fans on social media and even an online petition, Kellogg and Cinnabon are teaming up to deliver the long-awaited return of Kellogg’s Cinnabon Bakery Inspired Cereal.
The nostalgia-inspired cereal is filled with mini crispy cinnamon-swirl shaped pieces topped with cinnamon sugar and sweet frosting flavor.
“Kellogg’s Cinnabon Bakery Inspired Cereal was our No. 1 requested cereal the year it was discontinued,” said Sadie Garcia, director of brand marketing at Kellogg All Family Cereal. “After first reintroducing Kellogg’s Cinnabon Bakery Inspired Cereal in a whole new Jumbo Snax form last year, we’re thrilled to finally be able to grant fans’ wishes and bring back the original cereal.”
According to Dave Mikita, president of Focus Brands’ global channels and licensing, this product’s return has been a long time coming.
“Kellogg's Cinnabon Bakery Inspired Cereal was our No. 1 requested cereal the year it was discontinued.” —Sadie Garcia | director of brand marketing | Kellogg All Family Cereal
“For years, Cinnabon and Kellogg’s fans alike have been asking us to collaborate again and bring back one of their favorite cereals,” Mikita said. “Now the wait is finally over.”
Kellogg’s Cinnabon Bakery Inspired Cereal is rolling out at Sam’s Club in October and at additional retailers nationwide in December 2022. The cereal has a suggested retail price of $4.99 for an 8.7-oz. box and $5.99 for a 13.9-oz. box.
