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Vandemoortele’s freezer-to-oven croissants rank No. 1 in blind sensory competition

BY: Annie Hollon

Annie Hollon

NEW YORK — Vandemoortele announced during the International Dairy-Deli-Bakery Association (IDDBA)’s 2022 conference that its Banquet d’Or Bake’Up pastries ranked highest among consumers in a blind taste competition.

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The Belgian food group entered its French Banquet d’Or pastries, made from clean-label European ingredients, in a blind sensory competition held in Boston. Vandemoortele’s freezer-to-oven croissants, tasted side-by-side with three other recipes from top industry competitors, ranked highest among the 105 consumer participants who buy or eat croissants at least once a month.

“These results recognize not only our longstanding expertise but also our commitment to sourcing ingredients of the highest quality to produce the best-tasting products in the market,” said Sabine Sagaert, managing director bakery products for Vandemoortele.

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The croissants received a score of 7/10 or higher from 75% of the panel, who cited taste, freshness and appearance as deciding factors for ranking.

Additionally, 69% of the panel said they would buy the pastry again and would enjoy these pastries for breakfast.

“As a family-owned company, we continue to emphasize innovation and authenticity, and this overwhelmingly positive outcome validates our values and future goals,” Sagaert said.

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