THOMASVILLE, GA — Since 2018, Wonder has supported the USO’s mission to assist military members and their families. The Flowers Foods brand is continuing its partnership with the USO through its annual “Deploy the Joy” campaign, which will now run through 2026.
By then, Wonder will have donated a total of $3.35 million to the nonprofit.
“Through this partnership, Wonder Bread helps spread joy with the most delicious and nostalgic products, while giving back to our American heroes,” said Ashley Smith, director of brand management for Wonder. “Wonder proudly stands behind the red, white and blue and is honored to give back and recognize those who give everything for our country.”
This year’s campaign, which runs through Sept. 6, included the launch of the Mini Loaf, a 12-slice version of its signature Classic White Bread. The reduced size is designed with smaller households and waste reduction in mind. Wonder Mini Loaf can currently be found in a limited-edition red, white and blue packaging emblazoned with the USO logo.
Wonder is also hosting a sweepstakes competition, which consumers can enter by scanning QR codes on the brand’s various baked goods. The grand prize will grant one family a backyard makeover, and USO donations will gift 10 service members a new high-quality grill.
Along with sponsoring the USO at Fleet Week, observed May 23-26, the nonprofit and bakery brand will host a barbecue event at Fort Sill in Lawton, OK, to unite service members and their families
