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Wonder breaks into snack cakes category

New Wonder snack cakes collection
GRAPHIC COLLAGE BY AVANT FOOD MEDIA
BY: Annie Hollon

Annie Hollon

THOMASVILLE, GA — Wonder, a brand under the Flowers Foods umbrella known for its bread and bun offerings, is marking new territory by entering the snack cakes category.

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“For generations, Wonder bread has been a staple in American households, bringing families together over meals and memories,” said Ashley Hornsby, director of brand management for Flowers Foods. “With the launch of our new treats, we’re excited to bring that same sense of nostalgia and joy to a new category, giving consumers a delicious way to enjoy Wonder beyond the bread aisle.”

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The snack cakes offerings include:

  • Creme-Filled Chocolate Cupcakes
  • Creme-Filled Confetti Cakes
  • Glazed Honey Buns
  • Iced Honey Buns
  • Powdered Mini Donuts
  • Frosted Mini Donuts
  • Crunch Donuts
  • Pecan Cinnamon Twists
  • Cinnamon Rolls
  • Brown Sugar Cinnamon Donut Sticks
  • Peanut Butter Wafers

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Wonder’s snack cakes lineup features new packaging that not only stands out but also aligns with the century-old brand’s visual identity.

The sweet goods are now available at select grocery stores nationwide.

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