WALLA WALLA, WA — Wilkinson Baking Company (WBC), known for its fully-automated commercial bread baking robot, announced the appointment of Paul Rhynard as CEO on Monday, taking the reins from chairman and former CEO Randall Wilkinson. The Seattle-based executive will lead the company’s growth, set strategy and execution plans for the company, and work with investment partners and clients.
Rhynard has prior experience driving strategy and growth for clients through his past work at McKinsey & Co., Joshua Green Corporation, and, most recently, as chief strategy officer at Russell Investments. His international background will also come into play as the company looks to extend its bread-making technology to international markets.
“I couldn’t be more excited than to hand the reins over to Paul,” Wilkinson said. “He brings tremendous experience crafting strategies and driving growth for companies both large and small. His drive and focus will help Wilkinson revolutionize the bread industry.”
Wilkinson Baking spent over 10 years on the development of a commercial version of the BreadBot. The first five units of the innovation are manufactured and are set to go to market this summer. Having spent his career focused on growth strategy and execution, Rhynard’s new position will aid in the execution of the company’s vision of fresh bread at grocery stores worldwide.
“Wilkinson has developed an incredible product and is poised to become a world-class bread and robotics company,” Rhynard said. “The BreadBot is a highly disruptive solution that changes the nature of bread production bringing truly fresh bread to consumers.”
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