PARSIPPANY, NJ — In another blockbuster-inspired partnership, Keebler is teaming up with Universal Products & Experiences to bewitch consumers with two products inspired by the soon-to-be-released Wicked: For Good movie.
The partnership includes two special-edition products: Wicked Chocolatey Mint Fudge Stripes cookies and Wicked Chocolatey Mint Ready Crusts. Both products from the Ferrero North America brand feature a chocolate mint flavor profile and packaging that includes the stars of the upcoming film and other Wicked-related motifs.
“At Keebler, we are always chasing magical moments, which is why partnering with Universal on one of the year’s most captivating films feels like a match made in the Emerald City,” said Kelly Flaherty, brand marketing for Keebler Fudge Stripes and licensing. “With this spellbinding pair of chocolatey mint treats, we’re celebrating the iconic Wicked: For Good witch duo to bring families joy, imagination and just the right touch of theatrical flair to treat time.”
Keebler Wicked Fudge Stripes cookies and ready-to-eat pie crusts are available for an SRP of $5.17 and $3.96, respectively, at participating retailers nationwide for a limited time.