AUSTIN, TX — Whole Foods Market opened applications for its 2025 Local and Emerging Accelerator Program (LEAP), which provides tailored educational opportunities and direct financial support to innovative, local and emerging brands.
“Whole Foods Market is seeking 10 passionate and creative founders of innovative brands to join our fourth LEAP Early Growth cohort,” said Alyssa Vescio, senior VP of center store, sourcing and product development at Whole Foods Market. “Encouraging emerging brands and giving them the necessary tools to reach success through this program creates a dynamic platform for innovation and enriches the shopping experience for customers who are just as passionate about taste and discovery as we are.”