Hear from Fritsch's Jimmy JouJou, and Middleby Bakery's Scott McCally as they share how the first Ideation Baking Summit came together and why collaboration is critical to moving the baking industry forward. The co-hosting companies welcomed bakers from across the globe for an innovation-centered experience featuring equipment demos; a bakery tour; presentations from Eurogerm, the American Society of Baking and Rabobank; and a panel with Middleby and Fritsch experts moderated by Joanie Spencer, editor-in-chief of Commercial Baking.