The National Honey Board believes beekeeping is more than just a job; it's an art form and a true labor of love. As stewards of the bees they keep, the honey industry works together to deliver honey at its best while having a positive impact on more than just the product they produce. This video promotes and celebrates the beekeeping profession by bringing to life the human element, hard work and craft behind honey production. Honey is also a powerful ingredient for bakers, as it comes with marketing benefits of strong storytelling, beautiful visuals, and sustainability and clean-label product claims. Learn more about The National Honey Board at www.honey.com and in this TechTalk episode with Keith Seiz, ingredient marketing representative.