At the American Bakers Association (ABA) Convention 2024, Joanie Spencer, editor-in-chief of Commercial Baking, catches up with Anne-Marie Roerink, president of 210 Analytics, after the launch of ABA's Bakery Playbook Research, sponsored by Puratos, to discuss the highlights and values of this research provided by 210 Analytics. This video is sponsored by Shick Esteve.