READING, PA — Unique Pretzel Bakery, Inc. is broadening its business with the addition of Unique CPG Services.
The 103-year-old baking company is leveraging its insight into Amazon Marketplace to other CPG brands looking to garner greater revenue from their Amazon storefronts.
“Our team went through the trials and tribulations of launching and growing a brand via Amazon Marketplace,” said Justin Spannuth, COO of Unique Pretzel Bakery. “We now have the keys to success and a proven record of generating double-digital growth over the last four consecutive years. Typically, when a business develops an internal expertise, they guard that as a competitive advantage. Following our core family values, we knew we could help other businesses like us grow.”
Over the past year, Unique CPG Services has worked with several brands in the food and beverage space to bolster their growth and revenue. The business suite’s services include brand management, advertising and promotion, operations fulfillment, and account management.
“Many growing CPG brands just do not have the internal expertise, systems or staff to adequately enable them to successfully manage their brands on Amazon or manage the fulfillment of e-commerce orders. Their priorities are focused on growing the brand and expanding their product offerings,” said Jacob Merrill, director of e-commerce for Unique CPG Services. “We’ve built a true end-to-end Amazon accelerator that optimizes brands on the platform to generate greater returns. Our dedicated staff cut their teeth optimizing the Unique Snacks brand. We are looking forward to helping CPG businesses across various sectors to achieve similar results.”
