Undercover Snacks expands to Whole Foods stores nationwide

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Undercover Snacks expands to Whole Foods stores nationwide

Undercover Snacks' chocolate quinoa crisps on Costco pallets.

13 May 2024

ByMari Rydings

Mari Rydings

Mari Rydings is a versatile content creator, editor and marketer with experience developing dynamic, results-driven materials for B2B and B2C audiences. As the editorial director for Avant Food Media, she leads the day-to-day editorial operations for the company’s print and digital magazines, newsletters and social media platforms. Outside of work, she loves reading, hiking, putting together jigsaw puzzles and spending time with her husband and their twin daughters.

EAST HANOVER, NJ — Undercover Snacks, a better-for-you snack producer, has launched its signature line of Chocolate Quinoa Crisps in 528 Whole Foods Markets across the US. Previously, the snack was only available in the Northeast and North Atlantic regions of Whole Foods.

“Whole Foods is where it all began … in our first store, in Newark, NJ,” said Diana Levy, founder, co-owner and CEO of Undercover Snacks. “We believe Whole Foods’ decision to launch Undercover nationally reflects our strong, accelerating sales, coupled with a phenomenally delicious chocolate snack that brings true innovation to the confection category.”

The 3-ounce bags of mini crisps are available in three flavors: Dark Chocolate + Sea Salt, Milk Chocolate, and Dark Chocolate + Cherries.

Undercover Snacks launched its quinoa crisps in Bay Area Costco stores in 2022 and in Publix stores last year.