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Undercover Snacks accelerates growth with new processing facility

Undercover Snacks accelerates growth with new processing facility
GRAPHIC COLLAGE BY AVANT FOOD MEDIA
BY: Maddie Lambert

Maddie Lambert

EAST HANOVER, NJ — Undercover Snacks, a better-for-you snack manufacturer known for its chocolate quinoa crisps, announced the launch of Undercover Ingredients, an ingredient processing facility located at its East Hanover, NJ, headquarters.

“With Undercover Ingredients, we’re vertically integrating to secure a profitable, high-quality supply chain that fuels our rapid growth and unlocks new opportunities for innovation,” said Diana Levy, founder, co-owner and CEO of Undercover Snacks. “Quinoa is an extraordinary superfood — a complete plant-based protein rich in fiber, essential amino acids, antioxidants and key minerals. This new facility ensures a consistent, scalable supply of crisped quinoa to support our aggressive expansion while also allowing us to develop innovative applications for quinoa and other functional ingredients across multiple food categories.”

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The new facility will strengthen the brand’s supply chain and drive innovation within its core snack line and in adjacent, high-growth categories such as savory snacks, breakfast foods, GLP-1-friendly treats and nutrition bars. The site also establishes a dedicated space for ingredient development.

“This marks a significant strategic milestone for Undercover,” said Michael Levy, chairman and co-owner of Undercover Snacks and Undercover Ingredients. “We’re now producing crisped quinoa at scale using our proprietary, all-natural process that delivers an exceptional light and crispy texture and collapsible crunch — without extrusion, oil or additives. With Undercover Snacks now available in over 25,000 stores and served on major airlines, we’ve become one of the largest quinoa purchasers in the US.”

Undercover Ingredients will focus on producing nutrient-dense, functional superfoods, starting with its all-natural crisped quinoa. The brand’s Chocolate Quinoa Crisps are now available in over 25,000 retail locations nationwide, including Whole Foods, Sprouts, Costco, Target, Kroger, Publix, and other major grocery, convenience and club chains.

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