SEATTLE — Known for its artisanal sourdough bread, the Essential Baking Co. has been around since 1994. Now, 30 years later, its packaging is getting a major revamp, with the goal of appealing to younger generations.
The baking company worked with Seattle design firm People People to design packaging that honors the brand’s heritage while showcasing its evolution. For inspiration, the firm looked to Essential Baking Co.’s roots, including the founder’s 140-year-old sourdough starter, once sold at a local farmers market, and the natural character of the Pacific Northwest.
