LAKEWOOD, CO — Natural Grocers, a family-operated natural and organic grocery chain, debuted a new tortilla chip line to bolster its private label brand: Natural Grocers Brand Organic Restaurant-Style Tortilla Chips.

Available in three flavors — Blue Corn, Yellow Corn and White Corn — the new additions are certified organic, non-GMO, vegan, kosher and free from synthetic colors and artificial additives.

“A tortilla chip is a food where you can taste the attention to detail at the very first bite,” said Raquel Isely, VP of marketing at Natural Grocers. “With the earthy boldness of Blue, the light flavor of White Corn to complement your zestiest dips, or the classic taste of Yellow, consumers will feel like they’re at their favorite Mexican restaurant.”

Consumers can find the chips at Natural Grocers locations in 12-ounce bags for an SRP of $4.99.