TIBURON, CA — Tia Lupita Foods unveiled new packaging that appeals to the growing “see to eat” packaging trend.
TIBURON, CA — Tia Lupita Foods unveiled new packaging that appeals to the growing “see to eat” packaging trend.
The new packaging includes a larger, brighter and renewed logo; enhanced visibility of Tia Lupita’s non-GMO and gluten-free health claims; and sharper product imagery that offers consumers insight on how to eat the brand’s grain-free tortilla chips.
Tia Lupita received mentorship from the R&D team at Frito-Lay when restructuring the packaging.
In addition to the new look, Tia Lupita also released a new SKU of its cactus-based chips in Sea Salt & Lime. The latest variety will be available on Amazon, the brand’s website and grocery shelves nationwide.
