Thomas’, WK Kellogg Co. craft cereal-inspired mini bagels

BACK TO ALL NEWS

Thomas’, WK Kellogg Co. craft cereal-inspired mini bagels

9 Aug 2024

Lily Cota

Lily Cota is a writer, editor and photographer from Kansas City, Missouri. She graduated from Missouri State University with a Bachelor of Science in English and a minor in Photography. When she’s not writing, you can find her reading fantasy novels, thrifting, trying out local coffee shops and spending time with her nieces.

HORSHAM, PA — Thomas’ Breads, a Bimbo Bakeries USA brand, partnered with WK Kellogg Co. to create Thomas’ Froot Loops Mini Bagels.

“As the most important meal of the day, we believe that breakfast is an occasion to be savored,” said Jinder Bhogal, senior brand manager for Thomas’ Breads. “Through this exciting collaboration, Thomas’ wants to inspire more delicious ways to enjoy moments spent together at the kitchen table, especially for our younger fans. We’re dedicated to bringing new and innovative flavors to our consumers and can’t wait for fans of both Thomas’ and Froot Loops to fall in love with our new Mini Bagel offering!”

Pre-sliced for on-the-go convenience, the Froot Loops Mini Bagels combine sweet and savory flavors into one breakfast product.

“Breakfast is a treasured occasion that our brands were built on and we’re thrilled to partner with Thomas’ to bring this exciting innovation to the space,” said Ryan Versfeld, director of brand marketing at WK Kellogg Co. “By introducing the irresistible fruity deliciousness of Froot Loops cereal into a new medium, we can provide a unique way for our fans to enjoy their favorite flavors.”

The limited-time collaboration will be available at retailers nationwide through Oct. 10 for an SRP of $5.49.

Advertisement

BACK TO ALL NEWS