HORSHAM, PA —Thomas’ Breads, a Bimbo Bakeries USA brand, has expanded distribution of its Sourdough English Muffins nationwide and added Everything Breakfast Bread to its breakfast portfolio.
“As a leader in the breakfast category, we’re always looking for new and innovative ways to satisfy our consumers’ cravings and bring them new products and new flavor varieties that allow them to savor delicious moments together,” said Janice Wisniewski, brand manager for Thomas’. “Between Sourdough English Muffins joining our national lineup and the introduction of our Everything Breakfast Bread, we’re looking forward to seeing how fans make these new products a delicious part of their morning routine.”
As part of its marketing strategy, the brand is encouraging consumers to participate in the Muffin’ But Possibilities loyalty program. Now through May 31, people who purchase packs of specially marked Thomas’ English Muffins — including the new Sourdough variety — will earn points that can be redeemed for limited-edition Thomas’ merchandise.
The savory Thomas’ Everything Breakfast Bread features everything bagel seasoning baked into the dough.
Sourdough English Muffins and Everything Breakfast Bread are available at retailers nationwide at SRPs of $5.29 and $4.79, respectively.