KAPRIJKE, BELGIUM — Fast Forward 2032 (FF2032), Lotus Bakeries’ corporate venture fund focused on the better-for-you (BFY) segment, has announced the closing of its minority investment in US brand The Good Crisp Company.
The BFY savory snack brand was founded in 2015 in Australia by CEO and founder Matthew Parry, who was looking for a healthier snack alternative that would fit into a gluten-free diet. The brand soon gained traction in the US where he has since relocated.
The company currently offers a range of gluten-free, clean-label, allergen-friendly and non-GMO chips that have no artificial flavors, colors or other taste enhancers. The brand has a wide range of chips in a variety of flavors and recently added cheese balls to its portfolio as well. The brand has more than 13,000 distribution points and is carried in major retailers such as Walmart, Whole Foods, Kroger and Wegmans.
“We are really excited to be welcoming FF2032 to the team,” Parry said. “As part of the Lotus Bakeries Group, FF2032 brings generations of experience in growing and commercializing amazing tasting snacks. Especially in light of all the opportunities that we are already seeing in 2022, such as growth opportunities with new retailers and increasing rotations, I am convinced that we will benefit greatly from this partnership.”
Lotus Bakeries’ CEO of natural foods Isabelle Maes, who is joining the board of directors, said she was impressed by the brand’s strong track record of growth and looks forward to what lies ahead.
“The Good Crisp Company positions itself as a better-for-you chips brand in a very sizeable market of savoury canister snacks,” she said. “[The brand] has already shown strong performance with compelling evidence for future potential. There is a great team in place that I look forward to working with.”
