Target joins list of Hero Bread launches

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Target joins list of Hero Bread launches

31 Mar 2026

Lily Cota

Lily Cota is a writer, editor and photographer from Kansas City, Missouri. She graduated from Missouri State University with a Bachelor of Science in English and a minor in Photography. When she’s not writing, you can find her reading fantasy novels, thrifting, trying out local coffee shops and spending time with her nieces.

SAN FRANCISCO — Known for its better-for-you, keto-friendly baked goods, Hero Bread is bringing its portfolio to more consumers with its debut at Target.

“We’re excited to be partnering with Target, moving us closer to our goal: a world where Hero Bread and baked goods — offering the best taste, excellent nutrition and clean ingredients — are easily found by everyone,” said YuChiang Cheng, CEO of Hero Bread. “No need to put in extra work, just a simple, daily way to upgrade yourself, available in stores or delivered to your door.”

The expansion marks a significant milestone in Hero’s retail plans, placing the brand’s two sliced bread varieties in approximately 400 Target locations across 30 states — notably in California, Minnesota and Illinois — spanning both Super Target and Pfresh formats.

The SKUs include Hero Classic White Bread — with 0 grams of net carbs, 45 calories, 11 grams of fiber, 5 grams of protein and 0 grams of sugar — and Hero Seeded Bread — with 1 gram of net carbs, 60 calories, 12 grams of fiber, 6 grams of protein and 0 grams of sugar. The seeded bread is baked with whole pumpkin seeds, sunflower seeds and flax seeds.

Hero Bread’s total retail footprint now totals approximately 9,000 stores nationwide, including Whole Foods Market, Sprouts Farmers Market, Wegmans, Publix, Safeway/Albertsons, Walmart, Meijer and select Kroger banners.

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