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ASB

Images of Ideation Lab and Technical Session at BakingTECH 2026 with BakingTECH 2027 Call for Content logo

ASB conference to focus on flexibility in 2027

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Skeptical consumer reading tailored messaging and product label

Tailored messaging, labels appease the skeptical consumer

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A Note from the Editor February Q1 2026 and headshot of joanie spencer

Editor’s Note: The Road Ahead

Bread’s battle with ‘truth decay’: a women eating bread

Bread’s battle with ‘truth decay’

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John Phillips receiving prestigious ASB award

John Phillips receives prestigious ASB award

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ASB'S new board officers, directors, committee chairs

ASB names new board officers, directors, committee chairs

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Sarah Day and Keith Seiz with winning Kansas State University PDC winners at BakingTECH 2026

K-State’s ‘swicy’ sweet wins ASB’s 2026 PDC

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to Peter Rasmussen, who received the American Society of Baking Rising Baker Award during BakingTECH 2026

ASB’s 2026 Rising Baker Award goes to … Peter Rassmussen

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ASB Hall of Fame at BakingTECH 2026

Industry gathers to celebrate ’26 Baking HoF inductees

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Student participants of the American Society of Baking's 2025 Product Development Competition

Product development competitions boost the baking industry

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BEMA, ASB and BEAG logos over background

BEMA, ASB, BEAG unite for sanitary design workshop

Baking industry leaders share their goals for 2026

Baking industry leaders share their goals for 2026

Bill Quigg, Matt Bowers and Jay Hardy with ABA, ASB and BEMA logos

Association chairs reflect on 2025

Commercial Baking

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New Unique Snacks logo and images of updated product packaging

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ABA Convention award for BBU, BBU team donating food and new Thomas' protein bagels

BBU furthers core commitments in 2025