HAYWARD, CA — With the transition of Andrew Ly, co-founder and current CEO and board chair of Sugar Bowl Bakery, away from the CEO position, Joel Feldman, current president and COO, will assume the role.
With this shift, Feldman will lead all cross-functional activity and the company’s long-term strategy. Ly will continue serving as an ambassador for the company culture and the face of the brand as board chair.
“Since starting at Sugar Bowl Bakery five years ago, Joel has proven to be a talented, well-liked and extremely capable leader,” Ly said. “Despite the challenges of running a business during a pandemic, record inflation and incredible supply chain challenges, Joel has adapted and thrived, leading the company to achieve tremendous growth and the opening of a new bakery in Atlanta.”
Feldman joined Sugar Bowl Bakery in 2018, following 10 years in leadership positions at Zurich-based global bakery company Aryzta. Prior to his time at Aryzta, Feldman held various positions at The Clorox Company.
“It has been one of the most rewarding experiences of my career to help lead this company and work alongside the entrepreneurial Ly family,” Feldman said. “Andrew and his family are a shining example of the American Dream, and I’m honored to have the chance to take on this role. I look forward to ushering Sugar Bowl Bakery into a new era, while still placing our customers, fans and employees at the forefront of all we do.”
