HANOVER, PA — Snyder’s of Hanover, a pretzel brand by Campbell Soup Company, is partnering with Elmsford, NY-based Captain Lawrence Brewing Company to create SnyderBier, the first-ever Snyder’s pretzel beer collection.
The two companies are blending the iconic flavor of Snyder’s slow-baked, traditional German-style pretzels with Captain Lawrence’s craft beers. The brew is being released to give consumers the opportunity to ring in the holiday, even if it may be from their homes.
“With the possibility that Oktoberfest events may need to be cancelled or move to virtual for a second year in a row, we wanted to give consumers an easy way to bring the spirit of the festival home,” said Rachel Sasser, director of marketing, pretzels, nuts and popcorn, Campbell Snacks. “The mixture of our slow-baked pretzels with Captain Lawrence’s refreshing brew is guaranteed to make you want to celebrate Oktoberfest from wherever you are.”
The collection features two flavors: Pretzel Märzen and Pretzel Frücht. The former is a Märzen style lager with a malty taste and elevated notes of slow baked Snyder’s mini pretzels, and the latter is a sweet and savory gose style ale with pretzels, passionfruit and guava.
“Our team at Captain Lawrence loves the challenge of pushing the boundaries to create new and exciting flavors our fans will love, so when Snyder’s of Hanover reached out to take our partnership a step further, we said game on,” said Scott Vaccaro, Captain Lawrence founder and brewmaster.
SnyderBier is available for purchase online starting today and at select retailers nationwide. Both varieties are sold in packs of four for $14.99 while supplies last.
