ARLINGTON, VA — Americans love getting their snack on for the greatest football game of the year, and new data from IRI shows that snack producers have seen some serious sales as a result.
Total snack food sales jumped 12.5%, to a total of $487 million, during Super Bowl week in 2021, according to the new data commissioned by SNAC International. The biggest sales increases by category for Super Bowl week were tortilla chips, potato chips, pretzels, pork rinds and refrigerated dips.
“In America, football, snack foods and fun go together,” said Elizabeth Avery, president and CEO of SNAC. “Regardless of where you’re watching the big game this year, we know the bowl of snacks will be at the center of your Super Bowl huddle.”
The new snacking data compared 2021 shopping data from Super Bowl week to the prior week. It shows a significant increase in several snack categories: a 26.5% bump in tortilla chips, 12.2% in potato chips, 9.2% in pretzels, 33.3% in refrigerated dips, and 7.6% in pork rinds.
The data also revealed another interesting facet of snacking in the era of a pandemic.
Snack food sales volume and spending jumped from 2020 to 2021, signaling that snack consumption grew regardless of whether or not the game took place with traditional parties or gatherings or in the midst of COVID precautions. The data signals a bright future for snacking growth.
This is the fourth year SNAC has monitored consumer spending on snacks for the Super Bowl, with total spending on snacks rising from $370 million to $487 million during that time.
“Despite supply chain concerns impacting manufacturers of all kinds, America’s snack food companies are working overtime to ensure consumers have access to their favorite snack foods for the 2022 Super Bowl,” Avery said.
