CHICAGO — Fans of both sprinkled and swirled Pop-Tarts will get to see the two varieties battling it out during this year’s Pop-Tarts Bowl, also known as The People’s National Championship.
The Kellanova brand officially revealed the rosters for Team Sprinkles and Team Swirls, both of which feature classic flavors of the toaster pastry.
Team Sprinkles is bringing three new Edible Mascots to the field, led by the new Protein Slammin’ Strawberry and joined by Frosted Cherry and Frosted Cookies & Creme.
Team Swirls is made up of veteran flavors and new additions, with Frosted Chocolate Chip Cookie Dough leading the way, accompanied by Frosted Wild Berry and Frosted Hot Fudge Sundae.
The brand is also listening to consumer demand, debuting its first-ever Mascot Cam, a live, social media-first companion to the broadcast. The livestream will give at-home consumers a front-row seat to witness the event.
“Pop-Tarts fans can’t get enough of the playful, unexpected energy we bring to college football,” said Leslie Serro, VP of marketing for Pop-Tarts. “Expanding from three to six Edible Mascots isn’t just about upping the fun with more antics – it’s also about bringing flavor to the forefront by showcasing all the fan-favorite varieties we have to offer.”
Consumers can tune in to watch the event on Dec. 27 at 3:30 p.m. ET on ABC.
